Over one thousand strategically selected wide range of multicultural food products are listed with high resolution images. The Team of Marketing Professionals at Serendib have scored the global market to find the best range of quality products to suit the multicultural market in the UK.

2018/ 2019 was challenging, but our suppliers and customers together, we reached the set targets and celebrated our victories with pride. After such a difficult era, our attention now moving towards 2020 with Brexit and its repercussions on demand and supply in the UK fine food sector.

Brexit and the new relationship with the EU could bring changes to the system in place of buying and selling. Over 50% of the products in our range are imported from EU, certainly we should expect some changes, but we aim high and expect to overcome the barriers with a positive mind and to create more opportunities in the future.

Our strategy for 2020 is simple, work hard to retain our existing customers and to find new markets in the global village for British products. Positive thinking towards Brexit and its outcome is vital, currency fluctuations may result in price variations but we hope for the best.

However the world has changed and so have our shopping habits, with the new technological revolution, customers have become more sophisticated and resourceful. Their decision making process have been more versatile than ever, they are not just driven by fancy advertisements, competitive prices or past experiences. It has come to a stage where customers have the power to compare and choose the best bundle of branded and non branded products among the substitute products available in the market.

We have been very successful on identifying new trends in the market by choosing the right product right suppliers and the right market segment in order to stay competitive in the multicultural market in the United Kingdom. Our recent introductions such as Gullon Sugar Free Biscuits and Wedel Polish Chocolates range will enhance our sales in the new year.

Last but not least let me take you through few of our successful events in the last year. Our expansion to the wholesale sector was tremendous and we are now a dominant player for some brands for wholesale cash & carry and delivered wholesalers in London. We are now exporting to France, Germany, Belgium and Italy. Becoming an online seller is one of triumphant event that given the opportunity for the customer who couldn’t reach us in the past to enjoy our exclusive range of products at a competitive prices.

In Serendib Global Foods Ltd: The Loyalty, Ethics, Professionalism and the Dedications in our services are the corner stones of its reputation. Working together with a team of professional suppliers and the buyers have made our system more productive and responsive to meet new customer demands at its best. Lets work together and achieve our targets in 2020.

I thank you all for your continuous support on behalf of Serendib Global Foods Ltd and look forward to a productive year ahead.

Dr. Don Kahawe (Managing Director)
Dip M, MCIM, FABRM, MSc Marketing, DBA, Chartered Marketer (UK)
Serendib Global Foods Ltd
Biskitos Ltd
Unit 3, Cowley Mill Trading Estate
Longbridge Way
Tel 01895 255499
Fax 02085611786
Mob 07749473939
Email: smartdonn@yahoo.co.uk


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